Showing posts with label UGC NET. Show all posts
Showing posts with label UGC NET. Show all posts

Thursday, 6 August 2020

Characteristics of Scientific Method in Communication Research

There are six basic characteristics, or tenets, that distinguish the scientific method from other methods of knowing. A research approach that does not follow each of these tenets is not a scientific approach.

1.      Scientific research is public: Advances in science require freely available information. Researchers, especially in the academic sector cannot plead private knowledge, methods, or data in arguing for the accuracy of their findings; scientific research information must be freely communicated from one researcher to another.

2.     Science is objective: Science tries to rule out eccentricities of judgment by researchers. When a study is conducted, explicit rules and procedures are developed and the researcher is bound to follow them.

3.     Science is empirical: Researchers are concerned with a word that is knowable and potentially measureable. Empiricism comes from the Greek work for ‘experience’. Researchers must be able to perceive and classify what they study and reject metaphysical and nonsensical explanations of events. To do this, they must define problem they are researching.

There are two basic types of definitions – Constitutive definitions and Operational definition.

Constitutive Definition – It defines a word by substituting other words or concepts for it. For example, the definition for a Mobile may be a technological device which can receive signals from far regions through towers and let people communicate with each other.

Operational Definition – In contrast to constitutive definition, operational definition specifies procedures that allow one to experience or measure a concept. For example, Go to the shopping mall and find a mobile phone shop. Look for the sign ‘mobile phone’; what’s underneath the sign is a mobile phone. Although the operational definition assures precision, it does not guarantee validly. This is because it is possible that the shopkeeper kept a pen drive beneath the sign instead of a mobile phone. This possibility of error underscores the importance of considering both the constitutive definition and the operational definition of a concept to evaluate the trustworthiness of any measurement.

Any question can be answered as long as there as operational definitions for the independent or dependent variables.

4.     Science is systematic and cumulative: No single research study stands alone, nor does it rise or fall by itself. Researchers always use previous studies as building blocks for their own work. One of the first steps in conducting research is to review the available scientific literature on the topic so that the current study will draw on the heritage of past research. This review is valuable for identifying problems areas and important factors that might be relevant to the current study.

In addition, scientists attempt to search for order and consistency among their findings. In its deal form, scientific research begins with a single carefully observed event and progresses ultimately to the formulation of theories and laws.

A Theory is a set of related propositions that presents a systematic view of phenomena by specifying relationships among concepts. Researchers develop theories by searching for patterns of uniformity to explain their data. When relationships among variables are invariant under given conditions, researchers may formulate a law.

A Law is a statement of fact meant to explain, in concise terms, an action or set of actions that is generally accepted to be true and universal.

Both theories and laws help researchers for and explain consistency in behavior, situations, and phenomena.

5.     Science is predictive: Science is concerned with relating the present to the future. In fact, scientists strive to develop theories because, among other reasons, they are useful in predicting behavior. A theory’s adequacy lies in its ability to predict a phenomenon or event successfully. A theory that offers predictions that are not borne out by data analysis must be carefully reexamined and perhaps discarded. Conversely, a theory that generates predictions that are supported by the data can be used to make predictions in other situations.

6.     Science is self-correcting: The scientific method approaches learning in a series of small steps. That is, one study or one source provides only an indication of what may or may not be true; the ‘truth’ is found only through a series of objective analyses. This means that the scientific method is self-correcting in that changes in thoughts, theories, or laws are appropriate when errors in previous research are uncovered.

YouTube video on communication research: 


You can buy Mass Media Research: An Introduction by Wimmer and Dominick here: https://amzn.to/31lEPOv




Wednesday, 29 July 2020

[Article] Mass Media and Communication Research and the Methods of Knowing

Scientific research is an organized, objective, controlled, qualitative or quantitative empirical analysis of one or more variables. The terms that define the scientific research method describe a procedure that has been accepted for centuries. In the sixteenth century, for example, Tycho Brahe conducted years of organized and controlled observation to refute many of Aristotle’s theories of the solar system and the universe.

All research, whether formal or informal, begins with a basic question or proposition about a specific phenomenon. For example, why do viewers select one television programme over another? Which sections of the newspaper do people read most often? Which type of magazine covers attracts the most readers? What type of radio format will attract the largest number of listeners? Which websites attract the most visitors? Which types of advertising are most effective in communicating messages to consumers? These questions can be answered to some degree with well-designed research studies. However, the task is to determine which data collection method can most appropriately provide answers to specific questions.

Methods of knowing in Communication Research  

There are several possible approaches to answering research questions. Kerlinger and Lee (2000), using definitions provided nearly a century ago by C.S. Peirce, discuss four approaches to finding answers, or methods of knowing: Tenacity, Intuition, Authority and Science. To this list, Wimmer and Dominick added Self-discovery.

v  Method of Tenacity: A user of the method of tenacity follows the logic that something is true because it has always been true. The idea is that nothing changes – what was good, bad or successful before will continue to be so in the future. For example, a business owner might say, “I don’t advertise because my parents did not believe in advertising.”

v  Method of Intuition: In the method of intuition, or the priori approach, a person assumes that something is true because it is ‘self-evident’ or ‘stands to reason.’ Some creative people in advertising agencies resist efforts to test their advertising methods because they believe they know what will attract customers. To these people, scientific research is a waste of time, and their advertising effectiveness usually suffers as a consequence.

v  Method of Authority: This method promotes a belief is something because a trusted source, such as a parent, a news correspondent, or a teacher, says it is true. The emphasis is on the source, not on the methods the source may have used to gain the information. During the late 1990s, this was shown not to be true.

v  Method of self-discovery: This method refers to things we learn and know without intervention from an outside source. While we may use information gathered from other sources to provide an answer to a question or problem, self-discovery is evident when a person synthesizes a variety of information to come to a decision about something, or maybe even to invent a new product or service. Self-discovery involves using one or more of the other methods of knowing, but the difference is that the discovery was made alone.

v  Scientific Method: This is a series of small steps, and unlike the other methods of knowing, it has several definable characteristics.

Communication Research YouTube Video:


You can buy Mass Media Research: An introduction by Wimmer and Dominick by clicking here: https://amzn.to/31lEPOv
Mass Media Research by Wimmer and Dominick

Saturday, 25 April 2020

Chronology of Newspaper Publication in the world and in India - Part 4 (Final) (76 - 86)

Srl No
Name of the Newspaper
Year of Publication
Founder
Place
76
Nabayug
1940
A K Fazlul Huq
Kolkata
77
Dawn (mouthpiece of Muslim League)
1941
Mohammad Ali Jinnah
New Delhi
78
Dainik Jagran (Hindi daily)
1942
Puranchandra Gupta
Jhansi, UP, India
79
Le Monde
1944
--
Paris
80
Ittefaq
1953
Maulana A H Khan Bhasani
Dhaka
81
Granma
1965
--
Cuba
82
Ms. (Magazine to serve primarily as a forum for women’s liberation)
1972
--
--
83
India Today
1975
Living Media Limited
Mumbai
84
China Daily (China’s first national English language newspaper)
1981
--
China
85
China Daily Website
1995
China’s first news website
--
86
Kuensel (Initially an internal government bulletin)
2009

Bhutan



Friday, 24 April 2020

Chronology of Newspaper Publication in the world and in India - Part 3 (51 - 75)

Srl No
Name of the Newspaper
Year of Publication
Founder
Place
51
The Indian Sociologist
1905
Shyamji Krishnavarma
London
52
Jugantar (Radical Bengali weekly)
12th March, 1906
Bhupendranath Dutta
Kolkata
53
Bande Mataram (English language weekly)
6th August, 1906
Bipin Chandra Pal
Kolkata, India
54
Siraj-ul-Akhbar (First Newspaper in Afganistan)
January, 1906
---
Afganistan    
55
Modern Review
1907
Ramananda Chatterjee
Kolkata, India
56
Pravda
1908
---
Russia
57
The Leader
1909
Pandit Madan Mohan Malviya and C.Y. Chintamani
Allahabad, India
58
Bombay Chronicle (English language newspaper)
1910
Sir Pherozeshah Mehta
Mumbai
59
Al-Hilal
1912
Maulana Abul Kalam Azad
Kolkata
60
Dainik Basumati Patrika
1914
--
Kolkata
61
Young India (English weekly)
1919
Mahatma Gandhi

62
Aaj (Hindi daily)
1920
Shiv Prasad Gupta
Varanasi
63
People’s Observer (Official organ of NAZI party) first as a weekly, then daily
1920
--
Germany
64
Labour Monthly
1921
Rajani Palme Dutt
---
65
Reader’s Digest
1922
--
---
66
Anandabazar Patrika (Bengali daily newspaper)
1922

Kolkata
67
The Socialist (English weekly)
1922
S.A. Dange
Mumbai
68
Time (weekly news magazine)
1923


69
Indian Express
1931
Perumal Varadarajulu Naidu
Chennai
70
Harijan
1933
Mahatma Gandi

71
Newsweek , American weekly magazine
1933

New York
72
Jugantar
1937
Sister concern of Amrita Bazar Patrika
Kolkata
73
National Herald
1938
Jawaharlal Nehru

74
Forward Bloc (Political weekly)
1939
Subhas Chandra Bose
Kolkata
75
Assam Tribune
1939
--
Guwahati, Assam