Transformation in BA in Mass Communication Syllabus: What to look for now?

The advent of technology has naturally pushed forward the prospects of the discipline called mass communication. Compared to even a couple of decades back, the percentage of students opting for media studies has witnessed an overwhelming rise. As a result of such popularity, the present and updated BA in mass communication syllabus incorporates essential changes. Alongside theoretical concepts, practical applications of the respective subject/s, via internships, seminars (and now webinars), study tours and more determine exactly how much a student needs to work to make a place in this increasingly competitive world.

Course Curriculum Structure

Ideally, BA in Mass Communication syllabus takes into account a student’s overall understanding of journalism and mass communication while pursuing the three-year undergraduate course. In several colleges and universities, the chosen path is division of three years into six semesters, which has made the study hassle-free.

In the first and second semesters, the topics mostly include:

• Mass Communication Theories & Models
• Print Journalism: Reporting & Editing 
• Broadcast Journalism: Radio Production 
• Broadcast Journalism: TV & Anchoring 
• Media Laws & Ethics 
• Folk Media/ Traditional Media 
• Photography

The next year, which marks the third and fourth semesters include:

• Understanding global media perspectives 
• Film Studies- Camera, Lights & Sound 
• Advertising & Marketing
• PR & Corporate Communication 
• New Media Technology 
• Media and Human Rights

Lastly, fifth and sixth semesters have a blend of industry skills’ acquisition, in addition to increased focus on research.

• Mass Media Management 
• Research and statistical applications in mass media 
• National and International Affairs 
• Contemporary Issues in Mass Media 
• Internships/Study Tours/ Seminars

While the course curriculum of BA in mass communication syllabus and the distribution of subjects might not be the same across all institutes dispensing the three year undergraduate course in mass communication, the syllabus is more or less similar.

 Mass Media studies at the Plus 2 level

Thankfully, many schools at the 10+2 standard have now brought to the fore media studies, even before UG students embark on the BA in mass communication syllabus in colleges. By mastering essential skill sets like creative thinking, communication, observation, problem-solving, good interviewing, networking and most importantly, the ability to work under strict deadlines- students display an added interest in choosing mass communication at their undergraduate level.

Eligibility Criteria

Ideally, a student who fulfils or displays the above-mentioned skill sets in addition to few specialized traits would be the best fit for mass communication and journalism. At the same time, opting for this much-in-demand subject as a result of peer pressure or keeping up to the trends make no sense! Eventually, the skills will be necessary in grasping the titbits of the broad discipline, especially with the current BA in mass communication syllabus.

For a better idea though, candidates who have passed Class 12 (regardless of any stream) from a recognized board with the bare minimum percentage (55-60%), as fixed by the college or university should make it through. Not to forget, during the time of admission, students should pass an entrance test too!