Draft Rules to make Social Media ready

Amidst the series of tasks that we do through the day, browsing on social media sites occupy the lion’s share. In fact, resorting to digital arena is the chosen method because it’s hassle-free and catching up one very thing happens while being on the go! While that’ll not really be disturbed; what’s concerning is that internet content will now be regulated, at least a significant portion of it to be precise.

The new content guidelines specified for print and broadcast media includes draft rules for social media sites too. In other words, social media platforms like Facebook, Instagram, Twitter and even OTT platforms like Amazon, Netflix, Hotstar and digital news organizations fall under the purview of regulation of content.

How did this come about?

To be specific, Twitter, the microblogging site has been the source in this case! There was a huge row as regards refusal of blocking of several accounts was concerned. This included famous personalities and also organizations that backed the farm protests. The Centre hence came up with these draft rules to make social media ready (inclusive of OTT platforms and news-related websites).

What to expect as a result?

Going by reports, the series of guidelines that the government has suggested consist of a ‘self-regulatory framework’ with its compliance reports and of course, the code of ethics. Having a chief compliance officer will fit the bill here, who will be given the onus of performing on a 24x7 basis, in respect to complaints from law enforcement agencies. The new draft rules marks the establishment of what is called a ‘soft touch progressive institutional mechanism with level-playing field’. This features a three-tier grievance redressal framework and the prime Code of Ethics that bans content affecting ‘sovereignty and integrity of India’, in addition to threatening the national security.

What is the 10-Point Guide?

For the first time, The Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021 prescribes the very way how social media sites, OTT streaming services and digital news organizations will be strictly regulated by the government. Here’s a list of what lies in store:

• Social media giants must appoint India-based compliance officers. 
•   To become social media ready, sites need to disclose the ‘first originator’ of any suspicious message. 
• The ‘Authorized Officer’ or Joint Secretary designated by the government will directly block content. 
• Oversight mechanism is about the committee having representatives from Ministries of Home, Law, I&B, Women and Child Development- who will have ‘suo moto powers’. 
• Self classification will be meant for streaming services, like for 13 plus, 16 plus or adults- depending on the type of violence and nudity portrayed. Digital news media will adhere to PCI, while news websites will be registered with Information & Broadcasting Ministry site. 
• Companies must have a grievance officer to receive and resolve complaints within a month’s time. 
• An intermediary must remove or disable access to any content considered offensive or illegal within 24 hours. 
• Social media ready means content that’s obscene, libellous, racist or defamatory must be taken off. 
• Three-tier mechanism should enforce a stringent Code of Ethics.

Draft rules that will actually make one social media ready imply that social media users will be empowered manifold. How far the objective is reached is best left to time.

 

Transformation in BA in Mass Communication Syllabus: What to look for now?

The advent of technology has naturally pushed forward the prospects of the discipline called mass communication. Compared to even a couple of decades back, the percentage of students opting for media studies has witnessed an overwhelming rise. As a result of such popularity, the present and updated BA in mass communication syllabus incorporates essential changes. Alongside theoretical concepts, practical applications of the respective subject/s, via internships, seminars (and now webinars), study tours and more determine exactly how much a student needs to work to make a place in this increasingly competitive world.

Course Curriculum Structure

Ideally, BA in Mass Communication syllabus takes into account a student’s overall understanding of journalism and mass communication while pursuing the three-year undergraduate course. In several colleges and universities, the chosen path is division of three years into six semesters, which has made the study hassle-free.

In the first and second semesters, the topics mostly include:

• Mass Communication Theories & Models
• Print Journalism: Reporting & Editing 
• Broadcast Journalism: Radio Production 
• Broadcast Journalism: TV & Anchoring 
• Media Laws & Ethics 
• Folk Media/ Traditional Media 
• Photography

The next year, which marks the third and fourth semesters include:

• Understanding global media perspectives 
• Film Studies- Camera, Lights & Sound 
• Advertising & Marketing
• PR & Corporate Communication 
• New Media Technology 
• Media and Human Rights

Lastly, fifth and sixth semesters have a blend of industry skills’ acquisition, in addition to increased focus on research.

• Mass Media Management 
• Research and statistical applications in mass media 
• National and International Affairs 
• Contemporary Issues in Mass Media 
• Internships/Study Tours/ Seminars

While the course curriculum of BA in mass communication syllabus and the distribution of subjects might not be the same across all institutes dispensing the three year undergraduate course in mass communication, the syllabus is more or less similar.

 Mass Media studies at the Plus 2 level

Thankfully, many schools at the 10+2 standard have now brought to the fore media studies, even before UG students embark on the BA in mass communication syllabus in colleges. By mastering essential skill sets like creative thinking, communication, observation, problem-solving, good interviewing, networking and most importantly, the ability to work under strict deadlines- students display an added interest in choosing mass communication at their undergraduate level.

Eligibility Criteria

Ideally, a student who fulfils or displays the above-mentioned skill sets in addition to few specialized traits would be the best fit for mass communication and journalism. At the same time, opting for this much-in-demand subject as a result of peer pressure or keeping up to the trends make no sense! Eventually, the skills will be necessary in grasping the titbits of the broad discipline, especially with the current BA in mass communication syllabus.

For a better idea though, candidates who have passed Class 12 (regardless of any stream) from a recognized board with the bare minimum percentage (55-60%), as fixed by the college or university should make it through. Not to forget, during the time of admission, students should pass an entrance test too!