Thursday 6 August 2020

Characteristics of Scientific Method in Communication Research

There are six basic characteristics, or tenets, that distinguish the scientific method from other methods of knowing. A research approach that does not follow each of these tenets is not a scientific approach.

1.      Scientific research is public: Advances in science require freely available information. Researchers, especially in the academic sector cannot plead private knowledge, methods, or data in arguing for the accuracy of their findings; scientific research information must be freely communicated from one researcher to another.

2.     Science is objective: Science tries to rule out eccentricities of judgment by researchers. When a study is conducted, explicit rules and procedures are developed and the researcher is bound to follow them.

3.     Science is empirical: Researchers are concerned with a word that is knowable and potentially measureable. Empiricism comes from the Greek work for ‘experience’. Researchers must be able to perceive and classify what they study and reject metaphysical and nonsensical explanations of events. To do this, they must define problem they are researching.

There are two basic types of definitions – Constitutive definitions and Operational definition.

Constitutive Definition – It defines a word by substituting other words or concepts for it. For example, the definition for a Mobile may be a technological device which can receive signals from far regions through towers and let people communicate with each other.

Operational Definition – In contrast to constitutive definition, operational definition specifies procedures that allow one to experience or measure a concept. For example, Go to the shopping mall and find a mobile phone shop. Look for the sign ‘mobile phone’; what’s underneath the sign is a mobile phone. Although the operational definition assures precision, it does not guarantee validly. This is because it is possible that the shopkeeper kept a pen drive beneath the sign instead of a mobile phone. This possibility of error underscores the importance of considering both the constitutive definition and the operational definition of a concept to evaluate the trustworthiness of any measurement.

Any question can be answered as long as there as operational definitions for the independent or dependent variables.

4.     Science is systematic and cumulative: No single research study stands alone, nor does it rise or fall by itself. Researchers always use previous studies as building blocks for their own work. One of the first steps in conducting research is to review the available scientific literature on the topic so that the current study will draw on the heritage of past research. This review is valuable for identifying problems areas and important factors that might be relevant to the current study.

In addition, scientists attempt to search for order and consistency among their findings. In its deal form, scientific research begins with a single carefully observed event and progresses ultimately to the formulation of theories and laws.

A Theory is a set of related propositions that presents a systematic view of phenomena by specifying relationships among concepts. Researchers develop theories by searching for patterns of uniformity to explain their data. When relationships among variables are invariant under given conditions, researchers may formulate a law.

A Law is a statement of fact meant to explain, in concise terms, an action or set of actions that is generally accepted to be true and universal.

Both theories and laws help researchers for and explain consistency in behavior, situations, and phenomena.

5.     Science is predictive: Science is concerned with relating the present to the future. In fact, scientists strive to develop theories because, among other reasons, they are useful in predicting behavior. A theory’s adequacy lies in its ability to predict a phenomenon or event successfully. A theory that offers predictions that are not borne out by data analysis must be carefully reexamined and perhaps discarded. Conversely, a theory that generates predictions that are supported by the data can be used to make predictions in other situations.

6.     Science is self-correcting: The scientific method approaches learning in a series of small steps. That is, one study or one source provides only an indication of what may or may not be true; the ‘truth’ is found only through a series of objective analyses. This means that the scientific method is self-correcting in that changes in thoughts, theories, or laws are appropriate when errors in previous research are uncovered.

YouTube video on communication research: 


You can buy Mass Media Research: An Introduction by Wimmer and Dominick here: https://amzn.to/31lEPOv